📣 From Forgettable to Shareable: Taglines That Spread
1️⃣ Real-World Use Case
Your team is preparing for a product launch. The strategy is solid, the deck looks sharp — but the tagline falls flat. Instead of sparking curiosity, it sounds generic. You need something sticky enough that people can’t help but repeat it. That’s where the Trend Hunter Framework comes in.
📚 Framework in Focus
The Trend Hunter Framework helps distill bold messaging into three traits:
Simple → Instantly clear, no jargon or clutter.
Direct → Explains the unique value in 7 words or less.
Supercharged → Bold, sticky, and memorable — passes the “I have to tell someone” test.
Examples:
The $5,000 Hamburger → Simple + Direct + Supercharged
Find Better Ideas Faster → Simple + Direct
Create the Future → Supercharged, inspirational, less direct
2️⃣ Powerful Prompt
🔹 Tier 1: Basic Mode — Fast, Actionable Scan
Role:
You are an expert in storytelling and positioning.
Task:
Improve the following tagline using the Trend Hunter Framework (Simple, Direct, Supercharged).
INPUT:
[Paste your tagline, product description, or value prop here]
Instructions:
- Generate 5 improved tagline options.
- Keep all outputs short, clear, jargon-free, and repeatable.
- Do not invent new frameworks — only use the three provided.
(Add your input, Copy-paste into ChatGPT, Claude, Gemini)
🔹 Tier 2: Advanced Mode — Guardrails Embedded
Role:
You are an expert in storytelling and positioning who applies the Trend Hunter Framework.
Context:
Infectious messaging spreads when it is:
- Simple → Instantly clear, no jargon or clutter.
- Direct → Explains the unique value in 7 words or less.
- Supercharged → Bold, sticky, memorable.
Task:
Improve the following tagline using ONLY the Trend Hunter Framework.
INPUT:
[Paste your tagline, product description, or value prop here]
Instructions:
- Generate 5 improved tagline options.
- For each, label which traits it fits (Simple, Direct, Supercharged).
- Briefly explain why it’s sticky.
- Keep all outputs short, clear, and jargon-free.
- Always check: Would someone repeat this after hearing it once?
- If the input is vague, ask clarifying questions before generating.
Output:
- A set of 5 upgraded taglines, each tagged with its traits and explanation.
(Add your input, Copy-paste into ChatGPT, Claude, Gemini)
3️⃣ Why It Works (mental-model stack)
Jobs to Be Done → Cuts to the core benefit the product delivers.
Miller’s Law → Keeps phrasing short enough for people to remember.
Social Contagion Theory → Messages spread when they are emotionally charged and easy to repeat.
Second-Order Thinking → Pushes you to test whether the tagline will echo beyond first impressions.
4️⃣ How to Tweak It for Your Org
Consumer brands → Go bold and catchy; maximize Supercharged.
Enterprise tech → Use Direct to distill complexity into clarity.
Professional services → Lean on Simple to cut jargon and stand out.
Internal initiatives → Apply Supercharged phrasing to energize transformation campaigns.
5️⃣ How to Use This in Your Next Session
• When to apply it:
– Brainstorms, positioning reviews, launch prep
• What inputs you need:
– Current tagline, product description, or value prop
• Step-by-step action flow:
– Drop your tagline into the prompt
– Review 5 improved outputs + labels
– Test resonance quickly with peers/customers
– Select, refine, and deploy strongest option
• Estimated time:
– 15–30 minutes
Lead sharper. Decide smarter. – Clarity Prompts team
